Recently I attended a fascinating workshop on household energy practises at Durham University (hosted and organised by Harriet Bulkeley and her research team). The workshop was for an Social Science Advisory Group, which has been established to advise on Northern Powergrid and British Gas’s Customer Led Network Revolution. This scheme centres around the largest smart-grid project in […]
Author Archives | Mark J Whitehead
The making of nudge theory
How did the word ‘nudge’ get to be its own theory? Is it not simply a suggestion, a physical gesture, something which comes before a wink? Of course these questions have been posed by numerous commentators since the publication of Nudge in 2008, and all the jokes have been made. But the important question remains: would […]
New Book on Neuroliberalism
Changing Behaviours On the Rise of the Psychological State Rhys Jones, Jessica Pykett and Mark Whitehead (Edward Elgar Publishing, Cheltenham) Copies available here. Description ‘This groundbreaking book provides a meticulously-researched history of the rise of a new state that aims to govern people by changing their behaviour through influencing (or at least claiming to influence) their […]
Changing Behaviours - An ESRC Project 