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Secrecy and the Non-Curated Life.

There is a moment in the recent American “techno-thriller” The Circle when Mae Holland (played by Emma Watson) makes the observation that she is a better person when she is being watched. At this point in the film Mae has decided to go “completely transparent”, opening her entire life to online observation and scrutiny. Those familiar […]

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Technology Justice

Department of Geography and Earth Sciences Centenary Lecture Series Technology Justice – why it’s time to reboot our relationship with technology Simon Trace CBE 7pm Tuesday 14th March 2017 A6 – Llandinam Building Department of Geography and Earth Sciences Aberystwyth University Technology underpins human development. We need access to it to provide the very basics […]

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Brain Culture

Jessica Pykett’s new book Brain Culture: Shaping Policy Through Neuroscience is now out! This unique book offers a timely analysis of the impact of rapidly advancing knowledge about the brain, mind and behaviour on contemporary public policy and practice. Examining developments in behaviour change policies, neuroscience, architecture and urban design, education, and workplace training programmes the […]

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Archiving Nudge

The novelty of behaviour change ideas and practices tends to give them something of a contemporary feel. In this context it is easy to overlook the complex and contested history of this movement. Two books that I recently started to read promise to offer some valuable insights into the scientific and political histories of the behaviour change […]

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Nudge, Ethics and Oxymorons

By Jessica Pykett In a new research article published this week, prominent critic of ‘nudging’, psychologist, Gerd Girgerenzer effectively casts doubt on the several decades of behavioural economic evidence which has shaped the behaviour change agenda public policy in countries such as the UK, USA, Australia, Denmark, the Netherlands, Singapore. In the article published in […]

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Legislative Limitations

I recently wrote a piece for the Guardian newspaper on the limitations associated with legislative attempts to curb the use of mobile phones while driving. In the article I layout some of the ways in which behavioural insights can inform policy developments in this area. The full article can be accessed here. As you will […]

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Behavioural Science Meets Data Science

The idea that integrated technologies will increasingly enable us to close the loop between learning about what people are doing and being able to shape what they are doing, at unprecedented demographic scales, surely heralds a qualitative and quantitive sea change in behavioural governance.

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When behaviour change is not enough

I have to lay my cards on the table. I do believe that behaviour change initiatives can make a significant difference to people’s long-term wellbeing and to our broader collective attempts to protect the environment. Notwithstanding this position (which is most probably itself a fairly engrained bias, shaping the way I assess and think about […]

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At the APPG

Mindfulness In Westminister By Rachel Lilley   Is mindfulness an opiate or a system changer? That was one of the key discussions in the All Party Group on Mindfulness meeting in Westminster yesterday on Workplace Mindfulness. Our attempts to combine behaviour change theory and mindfulness are definitely attempting to apply it as a transformative game […]

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The Fatty Crab

Behavioural Sciences in the Fatty Crab (Image Credit: Trip Advisor) I meet with David Berreby in a Malaysian restaurant called the Fatty Crab on Hudson Avenue in New York. Hudson Avenue starts at the point where the rigid line of 8th Avenue gently dissolves in to the leafy complexity of the West Village. It is […]

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