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Homo Economicus to Homer Simpson

Simpsonian Subjectivities One of my enduring memories of reading Richard Thaler and Cass Sunstein’s highly influential book Nudge (2008) was its reflections on an unlikely subject of academic literature: Homer Simpson. Thaler and Sunstein cleverly deploy Homer Simpson as a counter point to the hyper-rational figure of homo economicus. Homo economicus has, of course, provided an […]

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