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Behavioural Science Meets Data Science

by on February 18, 2015 in behaviour change, big data, critical behaviours, facebook, persuasive technologies

The idea that integrated technologies will increasingly enable us to close the loop between learning about what people are doing and being able to shape what they are doing, at unprecedented demographic scales, surely heralds a qualitative and quantitive sea change in behavioural governance.

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When behaviour change is not enough

by on December 11, 2014 in behaviour change, critical behaviours, nudge, social change

I have to lay my cards on the table. I do believe that behaviour change initiatives can make a significant difference to people’s long-term wellbeing and to our broader collective attempts to protect the environment. Notwithstanding this position (which is most probably itself a fairly engrained bias, shaping the way I assess and think about […]

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