We are delighted to share our latest report mindfulnessreportGAPfinal related to our ongoing work exploring the connections between mindfulness and behaviour change. This report was produced in collaboration with the environmental charity Global Action Plan (GAP). It should be read alongside our previous report produced in liaison with the Welsh government As you will see, the report raises […]

Brain Culture
Jessica Pykett’s new book Brain Culture: Shaping Policy Through Neuroscience is now out! This unique book offers a timely analysis of the impact of rapidly advancing knowledge about the brain, mind and behaviour on contemporary public policy and practice. Examining developments in behaviour change policies, neuroscience, architecture and urban design, education, and workplace training programmes the […]

Archiving Nudge
The novelty of behaviour change ideas and practices tends to give them something of a contemporary feel. In this context it is easy to overlook the complex and contested history of this movement. Two books that I recently started to read promise to offer some valuable insights into the scientific and political histories of the behaviour change […]

Nudge, Ethics and Oxymorons
By Jessica Pykett In a new research article published this week, prominent critic of ‘nudging’, psychologist, Gerd Girgerenzer effectively casts doubt on the several decades of behavioural economic evidence which has shaped the behaviour change agenda public policy in countries such as the UK, USA, Australia, Denmark, the Netherlands, Singapore. In the article published in […]
Behavioural Science Meets Data Science
The idea that integrated technologies will increasingly enable us to close the loop between learning about what people are doing and being able to shape what they are doing, at unprecedented demographic scales, surely heralds a qualitative and quantitive sea change in behavioural governance.
At the APPG
Mindfulness In Westminister By Rachel Lilley Is mindfulness an opiate or a system changer? That was one of the key discussions in the All Party Group on Mindfulness meeting in Westminster yesterday on Workplace Mindfulness. Our attempts to combine behaviour change theory and mindfulness are definitely attempting to apply it as a transformative game […]